Make like Missy. Image Source.
German actor Anna Brüggemann wants women to be more comfortable on the red carpet. The film and television star is encouraging Berlin film festival attendees to wear whatever the hell they want to the upcoming event via the Twitter hashtag #NobodysDoll.
Brüggemann wants to challenge the “patriarchal gaze” that has ruled the red carpet (and the whole world) for so long.
“The red carpet is like a throwback to the 1950s,” she told The Guardian. “Women are expected to squeeze into tight-fitting, low-cut dresses and totter on impossible heels in order to serve the gaze of those who’ll judge whether they are marketable or not.”
“It’s time we had different images to look up to, of headstrong, unconventional women,” she added.
A bunch of women who will be attending the event are on board with the campaign, but others have expressed worry and criticism.
“Some said they were wary of being labelled as awkward by directors and producers, while others resented the idea I was trying to say they are like dolls just because they enjoy dressing up,” Brüggemann explained.
But she made it clear that she’s not trying to police women’s bodies, she just wants them to know that their choices aren’t limited to skimpy dresses and heels. Brüggemann said that cowboy boots, leather jackets, t-shirts and trainers are all totally fine “Low-cut gowns as well, if that’s your thing. The main thing is that the actress feels comfortable in it”.
“My campaign is about asking when does a woman become that object that men feel they have the right to take for themselves, to decide everything from how she looks, to how low-cut her outfit is,” she added.
“When #MeToo happened, and all these beautiful Hollywood actresses said ‘it’s time for more equal rights and we should all be feminists’, I thought, well, equality begins when we women really stop thinking about our bodies as something we have to improve.”