Tom ford is rethinking his label’s use of fur after recently converting to veganism. In an interview with WWD, the designer said that the luxury brand will stop using coats of animals that are raised to be skinned and switch to coats that come from food byproducts instead EVEN THOUGH they aren’t “very sexy”. You’ve gotta love the fashion industry!
Ford explained that, like most people, he decided to go vegan after watching a documentary.
“I think the nail in the coffin was a film called “What The Health.” I had already been thinking about it and tapered off consumption of animal products. I watched that film — by the way, it’s very one-sided but very well-done — and I just thought, you know what? I just don’t feel like eating animal products anymore.”
He began to reconsider designing with fur after making this lifestyle change.
“The fur thing — of course, is a natural thing,” he explained. “[Going vegan] starts to make you question that. I have started using much more fake fur. I’m not yet ready to say that I’m fur-free. Now, however, I have limited the fur in these collections and going forward to food byproducts, which does not sound very sexy. ‘I’m selling you a food byproduct!’ That means cowhide, it means shearling, it means not doing fur that is raised purely for its pelt.”
Ford’s decision to phase out fur was also influenced by a PETA protestor who attacked him at an event.
“A woman came up and started to talk to me, and I thought, ‘Oh, she wants to ask me a question.’ She reached in her handbag, and I could tell by the look on her face that she was reaching for something. I thought it was a gun. It was a giant container filled with tomato juice, which came flying out of her bag, all over me, all over my clothes, all over everything,” Ford recalls. “It wasn’t that I was upset that I was standing there dripping with tomato juice, but it was one of the most violent, frightening things that has ever happened to me. It made me very cautious and very wary when anyone is coming up to me, and I see a hand move in any direction. I’m always quite aware. I know PETA doesn’t act in that way any longer, at least I hope they don’t.”
The designer has made the switch to food byproducts for the current collection.
“I have used a lot of fake fur this season. I’ve also used some shearling and what is called pony in the industry but it is not pony, it is cowhide. There’s longhaired cowhide and shorthaired. So I have been very conscious of using animal skins that are food byproducts. Because whether I’m consuming meat or not, other people are, so these are things that are collected,” he said.
“I’m also very torn about this because fake fur is terrible for the environment. People think of fake fur as a disposable thing. They buy it, they wear it a few seasons, they throw it away, it doesn’t biodegrade. It’s a petroleum product. It is highly toxic. And then, you could argue that tanning leather is a highly toxic process. A fur coat gets recycled. People wear them for 30 years, they give them to their kids, then they turn them into throw pillows. So I don’t know the answer to that. I’ve been very honest, and it’s probably going to get me in all sorts of trouble with everybody, but I don’t know the answer.”
Read his interview in full here.